Steps To Advocacy: Learning from the 2020 Lagos Wetland Protection Campaign


Learning from the 2020 Lagos Wetland Protection Campaign 

Written by Oghenetega Ogodo

For Lagos Urban Development Initiative & Lagos Wetlands Advocacy Group

Supported by Heinrich Böll Stiftung


The 10-steps are based on our experience as an organisation on this project. In designing the campaign, these are some of the takeaways from executing the campaign. 

Step 1-  Identify the problem(s)

  • Identify the problem and build a case based on past events that have influenced the current situation. (Check news reports, academic articles, or journals as a reference for information)


Step 2-  Identify a clear vision 

  • Clearly state the vision you need to achieve to start the process for change on the issue. (The vision represents a scenario of what your campaign is capable of achieving.)


Step 3- Outline the objectives

  • How do you get the desired outcomes for the campaign? Think about the steps to take to achieve the details of your vision. Simply put, outline your objectives. 


Step 4- Identify specific groups for the project

  • Identify target groups and specific objectives to achieve for each target group


Note: You can break down your vision towards the different target groups in your campaign 




Step 5- Research organisations to work with

  • Begin to identify organisations that can partner on this campaign, send out emails that explain the objectives and expectations for partners.


Step 6- Brainstorm with your team on the next steps

  • As you begin to expand the team, organise a brainstorming session. Focus on outlining the specific objectives and action steps to take for each target group (Possibly an event or workshop).

Step 7- Create a work plan, scope, and teams

  • Divide your team into sub-teams and create a work plan for each group to strictly manage (a production calendar will also be helpful for the design team).


Step 8- Invite relevant stakeholders


  • Draft a letter for all guests, work closely with the community groups to ensure you are working within their guidelines.


Step 9- Create a budget  

  • Account for money spent and create a report on all the events through the campaign.


Step 10- Keep the conversation going

  •  Find a way to ensure continuity amongst your target audience and maintain connection with the network that has now been established.

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